I couldn't resist trying on one of the Cut 25 body-con dresses!
Photo taken by Claire Bolles.
What: 8 Fifteen
Where: 815 E 65th St., Broad Ripple
When: Opened April 2009.
Who: Owners Erin Welch and Claire Bolles
Stocked with sparkly Haute Hippie frocks, sporty VPL separates and sexy Cut 25 body-con pieces, Broad Ripple boutique 8 Fifteen reads like a who's who of fashion's hottest brands du jour.
Owners Welch and Bolles opened the store "to give a place for up-and-coming labels not yet represented in Indianapolis," Bolles said. Another reason was to create a more interactive shopping experience, including special ordering and great customer service.
Numbers have steadily increased since the high-end boutique's opening in April 2009, possibly due to the reason that it's essentially a one-stop shop for the local fashionista. Improvd tees hang on racks next to A.L.C. party dresses and work-friendly Smythe blazers; jewelry from Chaan Lu and Samira 13 drips from glass cases, and a decorative display of Dayna Decker bath and body products greets shoppers upon entering.
8 Fifteen presents high-fashion in an approachable way - the well-edited designer duds are all quite wearable and would fit perfectly into any chic Midwesterner's wardrobe.
"You've got to really know your customer to buy for them," Bolles said. "Just because it's trendy doesn't mean it's going to work in Indy."
Fashionable frocks, from left to right: VPL, Rick Owens Lilies, A.L.C, Cut 25. Photos from 8 Fifteen.
From left to right: Dresses from Haute Hippie, Helmut Lang, A.L.C., and Gary Graham. Photos from 8 Fifteen.
An assortment of Nouvelle Candle Company candles
A Smythe blazer with elbow patches
Chan Luu wrap bracelets
Cut 25 motorcycle vest
Samira 13 bracelets
A drink and coffee bar adds a homey touch to the boutique
Dayna Decker home products
Sporty VPL lingerie
Tila March clutches and wallets
All photos were taken by Maggie Conner unless otherwise specified.
