Gumball 3000 Party
Tuesday,
August 19 @ 10:30 pm - 4:00 am
Gumball
3000 was created in 1999 by ex-racing driver, designer and British entrepreneur
Maximillion Cooper; and was born from Cooper’s vision to combine cars, music,
fashion and entertainment to create a pop culture lifestyle brand of the
future. Cooper derived the word ‘Gumball’ from New York artist Andy Warhol
after he used it to describe how the public chew up and spit out popular
culture like chewing gum; and ’3000′ as a nod to Cooper’s fascination with the
future, particularly at a time when the world was about to enter the 21st
Century. Cooper decided to launch his lifestyle brand concept by inviting 50 of
his influential and celebrity friends to join him on a road-trip around Europe
to experience an adrenaline fuelled-adventure, driving incredible cars and
hosting glamourous parties each evening. This road-trip and its now legendary
parties attended by the likes of Kate Moss, Kylie Minogue and Johnny Knoxville,
was the first ‘Gumball 3000 Rally’ and rapidly caught the attention of the
press and public alike, achieving mainstream media coverage across celebrity,
fashion and automotive publications, gracing the covers of GQ, Esquire, FHM,
CAR and The Financial Times
LIGHT
NIGHTCLUB
3950
Las Vegas Blvd S, Las Vegas, NV 89109
(702)
693-8300
