Bally
Technologies announced today that they have selected global music superstar
Pitbull to help expand the company’s existing relationship with one of the most
recognized and popular consumer brands in the world, Playboy Enterprises, Inc. Pitbull’s hit singles and sharp-dressed image
will be featured in future development and releases of Bally’s Playboy
line. The new Pitbull/Playboy themed
games are expected to be introduced in the fall of 2015.
The
renowned Playboy brand ambassador who is also known as “Mr. Worldwide,” Pitbull
kicked off the new Bally partnership in style on Wednesday, October 1,
appearing during an exclusive launch party in Las Vegas. Bally Technologies’
Playboy-themed machines, including the newly released Playboy Club, were also
on full display at the event amid industry, VIP, Playboy Playmates, and other
invited guests.
Bally
and Playboy have maintained a nearly 15 year relationship, resulting in
numerous popular titles such as Playboy Hot Zone, Playboy Muy Caliente, Playboy
Platinum, and Playboy Prizeball, along with its newest title Playboy Club,
unveiled at the 2014 Global Gaming Expo (G2E) this week in Las Vegas.
“We
are ecstatic to venture into this new chapter of our storied history with
Playboy,” said Vice President of Product Management and Licensing Jean
Venneman. “Pitbull is an international superstar with true global appeal, and
we are excited to enhance our Playboy-branded machines and entertaining table
games with his high-energy hits and distinct image—further creating memorable
experiences for our customers across the globe.”
Pitbull’s
hit singles include “Timber,” “Give Me Everything,” “Rain Over Me,” “I Know You
Want Me (Calle Ocho),” “Wild Wild Love,” “International Love,” and the new hit
“Fireball.” During his remarkable career, Pitbull has collaborated with stars
such as Jennifer Lopez, Enrique Iglesias, Shakira, Usher, Christina Aguilera,
Kesha, Marc Anthony, Lil Jon, T-Pain, and Chris Brown.
Playboy
announced its own strategic partnership with Pitbull earlier this year. The
relationship, designed as a creative cross-pollination between the worlds of
Pitbull and Playboy, features a variety of content, experience, and
product-related initiatives.
“It’s
truly fitting that the first venture we’re announcing via our partnership with
Pitbull is with Bally, one of Playboy’s most enduring and successful licensing
partners,” said Matthew Nordby, Playboy’s President of Global Licensing. “Playboy has a rich history in the world of
casinos and gaming and we look forward to introducing the new Pitbull Playboy
games to a new generation of gaming enthusiasts.”
Latin
Grammy award-winning musician, songwriter, and record producer, Pitbull has
sold more than five million albums and 60 million singles worldwide. Through
the release of seven studio albums, “Mr. Worldwide” has achieved No. 1 status
in more than 15 countries around the world with his rapid-fire rhythms,
billion-dollar beats, and globally infectious hooks that cross over to
audiences around the world. Pitbull is
currently finishing up his forthcoming album Globalization and on a national
concert tour with Enrique Iglesias that culminates on October 26 in Miami, FL.
For more information about Playboy
Enterprises, please visit www.playboyenterprises.com.
“PLAYBOY”
- © 2014 Playboy. PLAYBOY and Rabbit
Head Design and BUNNIES are marks of PEII and under license by Bally Gaming,
Inc. ©2014 Playboy, PLAYBOY, PLAYMATE and Rabbit Head Design are marks of PEII
and under license by Bally Gaming, Inc.
